Kirjareferaatti

• Lähde:
  Social Media, Introduction to the tools and processes of participatory economy
  Katri Lietsala and Esa Sirkkunen
  9 789514 473746
  ISBN 978-951-44-7374-6
  Association’s board members. She has been involved with web devel- opment and consultancy projects and given several speeches about media since 1998. content and journalism. Sirkkunen is the author of many reports and articles concerning the evolution of journalism, citizenship and social media.
  http://tampub.uta.fi/tup/978-951-44-7320-3.pdf
  
  Sosiaalisen verkon genret:
  content creation and publishing tools (blogs, wikis and podcasts)
  content sharing sites (Flickr, YouTube, del.icio.us, Digg.com,…)
  social network sites (LinkedIn, Facebook, Friendster, MySpace, IRC-Galleria, …)
  collaborative productions (OhmyNews, Wikipedia, StarWreck, …)
  virtual worlds (Second Life, Habbo Hotel, Warcraft)
  add-ons (GoogleMaps, RockYou, Amazon Grapevine, Friends forSale!…)
  *
  As we stated earlier the social media genres can be categorized as content creation and publishing tools, social network sites, content sharing sites, collaborative production sites, virtual worlds and add-ons. All these genres offer virtual spaces designed to encourage users to distribute content. What is common to all of these is that the content comes mainly from users and not from the paid staff and employees.
  
  Blogit ja muut nettisivut:
  A blog is basically an online publication where the entries are published with the most recent first. There are a number of features that make a blog different from other websites:
  
  1. : Authorial voice blogs tend to be written in a personal,
  conversational style. They are usually the work of an identified
  author or group of authors.
  
  2. :Links and trackbacks the services make it very easy to insert
  links to other websites, usually as reference to an article or blog
  post, or to provide further information.
  
  3. :Comments each blog post has a comments section, which
  effectively acts as a message board for that article.
  
  4. :Subscription blogs can be subscribed to, usually via RSS
  technology. Blogs can be created quickly and easily using any of a
  number of services. (Spannerworks 2007)
  
  
  Yksityishenkilöiden blogien sisällöt eroavat toisistaan suuresti, esimerkiksi tarinablogit, slogs, ja verkkopäiväkirjat
  
  Yrityksissä feikkiblogit: firman tarpeisiin mainostoimiston tekemät flogit.
  
  
  WIKIT
  Wikis are websites that allow people to contribute or edit content in a
  collective way, without losing track of different versions of the document
  after updates. A wiki can also refer to the wiki software which firms in-
  stall on their own server or subcontractor’s server to utilize for several
  purposes.
  
  Wikis get noticed
  The Finnish version of Wikipedia was founded already in February 21, 2002, but the year 2002 was quite modest if measured by the amount of articles: just a little over ten pieces. The people started creating and editing Wikipedia articles more seriously in 2003, when around 50 new
  articles were published per month. During the summer of 2003, there were already more than a thousand articles in the Finnish Wikipedia. (Wikipedia)
  In 2003 – 2004, Nokia adopted the first wikis in its organization. WikiSignature
  
  PODCASTS
  he wikiHow estimates anyone could have a podcast online in some
  5 to 10 minutes.
  Podcasts already have their own directories, like PodcastAlley, and
  marketing places like iTunes.
  The host or author of a podcast is often called a podcaster. The term “podcast” is a portmanteau of the words “iPod” and maybe “broadcast”, (Wikipedia).
  history of podcasting
  
  
  Social media in Finland NOW
  Today, the Internet in Finland looks rather different when compared to the time we prepared the Parteco project. In fact, in the beginning of 2006, it was not common for companies to talk about social media, since the whole term was rather unknown (Melakoski & al 2007).
  
  Bhargava (2006) has blogged on how to optimize social media to get good results. He wrote a list of 5 tasks:
  1. Increase your linkability.
  2. Make tagging and bookmarking easy.
  3. Reward inbound links. (sisääntulevat linkit)
  4. Help your content travel.
  5. Encourage the mash-up. (
  
  
  
  They listed four larger themes which are selling content, developing and selling underlying technologies, adopting social media tools and approaches for professional use, and sharing revenue in various mash-up applications.
  
  
  The OECD report lists 6 approaches to get revenue with UCC. The approaches are:
  Voluntary donations
  Charging viewers for services
  Pay-per-item model
  Subscription model
  Advertising-based models
  Licensing of content and technology to third parties.